It’s no coincidence that Premier League groups invest so much time and money in Asian territories during the preseason. Asia provides an infinite marketplace for the Premier League product and has emerged as an invaluable income stream for EPL sides.
But why has Asia change into such a scorching bed for Premier League fervour?
Why are we no longer shocked to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite duplicate shirts and singing “Ossie’s Dream” just as they might on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of “You’ll Never Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are two key reasons why the English game has discovered such favour among Asian markets. Initially, it’s a case of timing, and secondly, it’s the intrinsic value of the product.
It’s a relationship that Japan As we speak has described as “decades in the making” and the site means that British football is so popular primarily because it was the primary European soccer to be broadsolid commonly in Asia.
Before Europe’s other leagues had even begun to think about expanding their exposure to markets past the native, ITV and BBC have been already promoting the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary major European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English high-flight contests have appealed to the casual sports fan. While a few of Europe’s other leagues may come across as staid, medical or dispassionate, the British game has built its fame upon the furious, dramatic and exciting contests that furnish its league.
It’s a product nearly completely designed for consummation, appreciation and the subsequent retention of interest and support.
The Scale of the Affection
Initially, you will need to clarify the fairly apparent fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. In line with Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans on this planet observe the Premier League making it, substantially, the most visible domestic competitors among the many world public.
With regard to Asia, it’s perhaps finest to let the numbers clarify the EPL’s reputation and to convey just how sizeable the continent’s market is.
For the 2010-11 Premier League season, the UK had an in-home viewers of 629 million—this compares with a mixed 361 million in North and South America combined, 761 million in the remainder of Europe, and 879 million in Africa and the Center East.
Impressive numbers, however that is utterly dwarfed by the viewers tuned in from Asia; providing an in-dwelling audience of 1,300 million meant that the continent provided 32.5 % of the Premier League’s public for 메이저리그중계 the 10-eleven season, in line with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the previous 18 months, demonstrating the big role that Asia plays within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the kind of interest that the home market can’t even start to compare with.
The desire to witness the spectacle of Premier League was once again evident through the latest Barclays Asia Trophy. Even though the latest British and Irish Lions’ rugby tour did not generate capability crowds, the lethargic batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters.